Coloured hair can become dull and fragile over time due to frequent washing, sun exposure, and pollution. L'Oréal's advanced formula is designed to combat these effects, helping your colour stay vibrant and luminous for longer. Now with a richer, creamier texture that rinses out effortlessly, this formula targets three key dimensions of colour—intensity, luminosity, and reflection—to keep your hair looking freshly coloured and full of life. Proven results: up to 80% colour radiance maintained after 28 washes. Suitable for women, this shampoo is designed to keep your hair looking salon-fresh, wash after wash.