American Crew Light Hold Texture Lotion 250ml American Crew Light Hold Texture Lotion 250ml American Crew is committed to offering men a great new experience and provide them with innovative ways to create new styles. They recognize what is important for men, and what they need in a product to help them look their best. American Crew Light Hold Texture Lotion is a water based formula to provide your hair with light control, hold and fullness. Lanolin oil helps to lock in moisture and your hair is sure to be left nourished, and feeling silky-soft. *Please note, American Crew are currently updating their product packaging to give it a fresh, new look. Packaging of this product is subject to variation from the visual shown.