American Crew Light Hold Gel 250ml American Crew Light Hold Gel 250ml American Crew is committed to offering men a great new experience and provide them with innovative ways to create new styles. They recognize what is important for men, and what they need in a product to help them look their best. American Crew Light Hold Styling Gel is an alcohol-free gel that helps to create body and shine for your hair whilst ensuring a light hold. The perfect combination to create your desired style. *Please note, American Crew are currently updating their product packaging to give it a fresh, new look. Packaging of this product is subject to variation from the visual shown.