LG OLED65C66LB.

AEK 65 Inch OLED evo AI C6 4K Ultra HD Smart TV (2026) The LG OLED65C66LB OLED evo AI C6 4K TV is a premium 65-inch OLED designed to deliver brighter highlights, deeper blacks and smarter everyday performance thanks to LG’s latest AI-powered processing. It combines cinema-grade picture quality, next-gen gaming support and an upgraded Smart TV system in one refined display. What Hi-Fi? 5-Star Review Highlights “It’s a benchmark that its rivals will find very hard to match, let alone surpass.” – ‘What Hi-Fi?’ 5 star review “The C6 proves processing can make a big difference, delivering a brighter, richer and more refined OLED picture than its already excellent predecessor.” – ‘What Hi-Fi?’ 5 star review These reviews underline the biggest strength of this model: LG’s improved AI processing doesn’t just tweak the picture—it noticeably upgrades brightness, colour depth and overall clarity compared to earlier OLED generations. OLED evo – What Actually Makes It Better? OLED evo isn’t just a branding upgrade. It’s a refined version of OLED technology that improves how much light each pixel can produce. Because every pixel is self-lit: Blacks are truly black (pixels switch off completely) Contrast is extremely precise (bright and dark areas don’t bleed into each other) Colours appear more natural and controlled The evo layer adds extra brightness efficiency, meaning this TV performs better in brighter rooms compared to standard OLED models. You get the deep cinematic look OLED is known for, but with improved punch in highlights like sunlight, reflections and HDR effects. Alpha 11 AI Processor Gen 3 – The “Brain” Behind the Picture This TV is powered by LG’s Alpha 11 AI Processor Gen 3, and this is where most of the “smart” improvement happens. Instead of using one fixed picture setting, the processor: Analyses every frame in real time Detects faces, objects, backgrounds and motion Adjusts sharpness, brightness and colour dynamically What this means in real viewing: Older HD content looks closer to 4K thanks to AI upscaling Faces look more natural, not overly sharpened Fast motion (sports, action scenes) stays clearer Dark scenes retain detail instead of looking flat LG also uses dual AI upscaling, meaning it can process different types of content at once for more consistent results. Cinema-Grade Viewing – Designed for Movies First This TV is clearly built with film quality in mind. Dolby Vision + HDR support HDR content benefits from improved contrast and brightness control. Bright highlights (like explosions or sunlight) feel more realistic, while shadows still hold detail instead of disappearing into black. Filmmaker Mode This mode disables unnecessary processing like motion smoothing and artificial sharpening. It preserves: Original frame rate Original colour grading Original aspect ratio So what you see matches the director’s intent more closely. Ambient Light Compensation One of the more practical upgrades—this adjusts brightness depending on your room lighting. In a bright living room, the picture stays visible; in a dark room, it reduces strain and keeps blacks rich. Smooth Performance – 120Hz Native OLED Panel The native 120Hz refresh rate means the screen refreshes 120 times per second, which makes a noticeable difference in motion clarity. Combined with OLED’s near-instant pixel response: Sports look cleaner with less blur Fast camera pans stay sharp Gaming feels more responsive There’s no “smearing” effect you often see on slower LED TVs. Serious Gaming Features (Not Just Marketing) This TV is built with next-gen gaming standards in mind. Key gaming benefits: