Turn your living room into an art gallery with this 55-inch Samsung The Frame TV. When you're not catching up on the latest series, Art Mode transforms it into a stunning digital canvas displaying works from the Art Store - it'll look so realistic, your guests won't believe it's actually a TV. And with its picture frame-like bezel and Wireless One Connect Box, you can say goodbye to messy cables for a beautifully minimalist setup. Glare Free technology with Neo QLED means no distracting reflections, whether you're watching films or admiring art. Plus, the NQ4 AI Gen3 Processor uses advanced AI to upscale everything to brilliant 4K, while Dolby Atmos® wraps you in cinematic sound. Gallery-quality entertainment? Yes, please.

To use smart features (including streaming services) on this TV, you'll need to create or sign into a Samsung Account. Without signing in, you'll only have access to standard channels and external devices, like consoles or Blu-ray players.

Make sure the One Connect Box is connected to this TV for everything to work properly.

Slim wall mount bracket included.