“Do it for the gram” is a playful work from LA based artists The Kaplan Twins’s 2018 collection “"Shit! I Just Spilled Kombucha On My Yeezys,” Spelling out the piece's title in front of the pink Paul Smith store on Melrose, the piece appears funny until, as Allie Kaplan reflects “you take a second and realise no one is visiting that wall because it’s a beautiful architectural building”, “They’re looking at it” Lexi Kaplan concludes “ because they’re going to post it”.

- Dimensions 60.96 cm x 77.72 cm

- Unframed

- "Do it for the gram". The Kaplan Twins. 2018

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