Aveeno Lotion Aveeno Lotion is formulated with active colloidal oatmeal, proven to restore the skin's natural barrier. Suitable for babies from 3 months who may be prone to eczema. Clinically proven to hydrate and soothe dry, sensitive skin leaving it feeling comfortable, soft and smooth from day one. Formulated with finely milled oatmeal, proven to restore the skin’s natural barrier Suitable for babies from 3 months. Scientifically proven to reduce scaling, itching and dryness. Recommended by health care professionals. Fragrance Free. What can Aveeno cream do for you? Aveeno utilizes naturally active ingreadients to achieve lasting results and naturally beautiful skin. Beautiful skin never goes out of fashion! Moisturises: Restores moisture to dehydrated skin. Protects: Creates a protective film on the surface of the skin, perfect for sensitive skin. Cleanses: The oat particles adhere to dirt and dead skin cells allowing them to be washed away. Soothes: Oatmeal has a soothing action on sensitive skin. Bufferes: Helps return skin to normal pH levels