This beautifully detailed collection is designed with love and meaningful intention, inspired by a cause that has touched our family and many others. Forget-me-nots are the flowers that represent Alzheimer's Society. A small blue flower that symbolises remembrance and is long-associated with dementia. People with dementia may experience memory loss, among other symptoms. Making this the chosen flower for Alzheimer’s society and the reason we chose this flower for the design.

These collars are designed to provide maximum comfort and practicality for dog walks.  The Adorable Pooch Company  donate 50% of profits to Alzheimer's Society