The Frame TV was crafted to inspire, and enhance, any living space. Slimmer than ever, it's a truly jaw-dropping TV with no distracting cables that's been redesigned to blend beautifully into your home.

Beautiful art to reinvent your home, each and every day

Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Or showcase precious moments by uploading your own photography. You can even create your own masterpieces by customising the presentation of your art and photos with a range of layouts.

Bringing world-class galleries to you

Access over 1,400 beautiful works of art from world-renowned institutions on the Art Store* — spanning iconic classics to modern marvels — to find the perfect piece that matches your mood and the occasion. And with fine-tuned recommendations, it's never been easier to find what you love, collect your favourite pieces and curate your very own art exhibition.

Customisable Bezel

The choice is yours when it comes to The Frame. With a range of interchangeable bezel colours and styles*, create the perfect match for your mood, taste and space. Plus, it's never been easier to swap bezels whenever you fancy a change. As they're magnetic, all it takes is a snap to switch things up. So go ahead, style The Frame your way.

*Bezels sold separately

100% Colour Volume* with Quantum Dot

We want you to enjoy colour the way it's meant to be seen. The Frame brings art and movies to life in a billion true-to-life colours. 100% Colour Volume* means you'll see artworks as realistically as you would in a gallery — and see the incredible detail in every scene, just as the directors intended.

Quantum Processor 4K

Whether you're watching the latest blockbuster or admiring your favourite artwork, this powerful processor takes your picture and sound to the next level of brilliance. Just sit back, relax and let The Frame do the work.

4K AI Upscaling

From the nightly news to that classic movie, AI upscales the resolution of everything you watch to flawless 4K detail—even if it wasn't filmed that way. It automatically analyses the input source to reduce image noise, restore lost detail and define edges around objects and text scene by scene.

Vibrant, true-to-life colours

Innovative 16-bit colour mapping technology brings stunning colour accuracy and detail