Crank it, Twitch it even Troll it for ultra-unique actions Highly versatile bait entices strikes Flat baitfish profile for maximum Flash & Roll Long-distance Castability Designed to burn over shallow water Shallow water jerk bait Versatile -- twitch, jerk, pause, rip, burn and standard retrieves Suspending jerkbait with long-distance castability Coffin shaped bill allows maximum darting action and side flash with minimal rod movement