Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish!

Brand new pro-designed colors add fish catching flare Big profile on bite-size bait gives a big target Great tail action moves at all speeds 10 lures per pack.