Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavour - the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to Feel More Bites - Set More Hooks and Catch More Fish! Berkley Power Bait Natural Glitter Scent Trout Bait smells and tastes like live bait. Scientifically proven to out fish Salmon Eggs and other prepared baits.