The EFFZETT Natural Whitefish is a hard lure swimbait with a deadly s-curve swimming action even at the very slowest retrieve speed. That is for a reason, the actual hunting scenario! There are schools of whitefish over deep open water and the Pike just follow them through the open water. Since Pike attack normally from out of the darker deepwater DAM have to make sure that the lure sticks out as the different or wounded one among a couple of hundreds of Whitefish.