An irresistibly creamy powder you can apply wet or dry for a customised, natural finish. Powered by ActiveForceTM technology, this formula synchronizes with skin and helps resists heat, humidity and motion. Developed with Synchro Skin Responsive Sensory Technology to adapt to the needs of your unique skin and respond to changes in your environment. 24-hour wear. Sheer to medium, buildable coverage. Flawless, smoother-looking skin instantly. Weightless comfort. Buildable. Blendable. Breathable. In a range of stay-true shades. The special double-sided sponge is designed to pick up the ideal amount of powder. Use the black side for wet application and the white side for dry application. Synchro Skin Shiseido Custom Finish Powder Foundation 9g Amber #440 Shiseido