Gulp! Alive! baits are the best live bait substitute ever created. To catch more fish, the baits are immersed with the potent attractant. Recharge the bait's effectiveness by placing it back in the jar. You no longer have to deal with the hassles of live bait try Gulp! Alive! and join the revolution.

Each bait has a natural presentation in action, scent, and taste Replaces live Minnows for durable, long lasting results Expand your strike zone with Gulp! scent dispersion