BioDenta Superwhite Toothpaste – 75ml Before you bleach your teeth, what if the problem is simply what's sitting on them? Tea in the morning. Coffee during the day. Perhaps a glass of red wine in the evening. Over time, the things we eat and drink can leave their mark on our teeth. And because it happens gradually, you may not notice it until one day you look in the mirror and think: “My teeth don't seem as white as they used to.” The obvious answer might appear to be bleaching. But there's an important difference between teeth that have become stained and teeth whose natural colour you actually want to change. And understanding that difference is the key to BioDenta Superwhite. Whitening and bleaching aren't quite the same thing Bleaching is intended to lighten the intrinsic colour of the tooth – in other words, make the tooth itself a lighter shade. A whitening toothpaste works differently. Its principal role is to help remove extrinsic staining – staining that's accumulated on the outside of the tooth through everyday life. Think tea, coffee, red wine and strongly coloured foods. Remove some of that staining and your teeth can look whiter without trying to bleach them beyond their natural colour. And there's good evidence that whitening toothpastes as a category can help reduce this type of surface staining. So if what you'd really like is to remove some of the staining that's hiding your teeth's natural appearance, Superwhite could be just what you're looking for. Whiter-looking teeth without bleaching your natural tooth colour Superwhite is an enhanced whitening toothpaste with a stain-removal system designed to tackle the everyday surface staining that can make teeth look duller. It's designed to be used every day, helping to clean and polish the tooth surface as part of your normal morning and evening brushing. We're not going to promise dazzling white teeth or pretend that brushing with a toothpaste is equivalent to a professional bleaching treatment. It isn't. But if you want to help remove accumulated surface stains and reveal more of your teeth's natural appearance, that's exactly where Superwhite makes sense. 98% natural ingredients – but still a serious toothpaste Superwhite is made with 98% natural ingredients. But that percentage isn't the whole story. Superwhite still needs to work as your everyday toothpaste. So alongside its stain-removal system, you get fluoride for everyday protection against tooth decay, together with ingredients such as hydrated silica, widely used in toothpaste to help clean and polish the teeth and remove plaque, debris and external staining during brushing. The formulation also contains calcium peroxide, charcoal and other ingredients we'll examine properly under the Science and Ingredients tabs. The important point is that BioDenta hasn't pursued a predominantly natural formulation at the expense of the job you bought Superwhite to do: Clean your teeth every day while helping remove the surface staining that can make them look duller. SLS-free – but still designed to clean effectively Superwhite is formulated without traditional SLS (sodium lauryl sulphate), PEGs or parabens and is vegan and halal friendly. It does contain Sodium C12-18 Alkyl Sulfate, a related surfactant that helps the toothpaste spread and cleanse effectively. BioDenta uses this as an alternative to traditional SLS. We think that's worth explaining because “SLS-free” shouldn't be taken to mean that Superwhite contains no cleansing surfactant at all. Reveal your natural smile Superwhite is designed to help remove the everyday surface stains that can hide your teeth's natural appearance – without pretending that brushing is the same thing as bleaching. 98% natural ingredients. A naturally brighter-looking smile. 4 x 75ml tube.