Berkley PowerBait transforms novice fishermen into outstanding anglers. Berkley scientists have spent over 25 years refining the distinctive PowerBait mix, which has a captivating aroma and flavour. Fish are 18 times more likely to hold on to PowerBait, giving you the time and confidence to Feel More Bites, Set More Hooks, and Catch More Fish! 3 Great colors swirled in one jar PowerBait scented Easy to shape and use